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      <image:title>About Zack - Zack Etter, CMPC CEO, Mental Performance Coach</image:title>
      <image:caption>Zack Etter is the founder and CEO of Holistic Athlete. He has a Bachelor’s Degree in Psychology from the University of Connecticut, as Masters Degree in Athletic Counseling and a Clinical Mental Health Degree from Springfield College in Massachusetts. Zack has worked with hundreds of athletes across a variety of different sports, ages, and levels of competition. Zack facilitates workshops, conducts one-on-one counseling sessions, teaches a coaches education course, and delivers speeches about Sport Psychology at clinics and conferences across the country. Zack was a multi-sport athlete in high school, playing football, baseball, and volleyball. He stepped into coaching in 2011 as an assistant on the staff at St. Paul Catholic High School. In 2013, he was hired as a student assistant coach for The University of Connecticut before coaching at other division-1 schools such as Fordham University in 2014 and The University of Delaware in 2015. Zack is the author of My Mental Playbook: The Optimal Performance System for Athletes.</image:caption>
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    <lastmod>2020-05-23</lastmod>
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      <image:title>My Mental Playbook</image:title>
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      <image:title>My Mental Playbook - This innovative and comprehensively designed book teaches athletes how to develop mental skills that are crucial to performance. In this book you will learn which mental skills are helpful to use, and develop a system of using mental skills during warm-ups, during performance, and in reflection. Most importantly, you will be given an opportunity to practice the mental skills through activities. At its conclusion, you will create a playbook of mental skills that are customized and tailored towards your individual needs and resources. Continuing to develop as an individual and as an athlete is incredibly important in your life and your sport. This book is the gateway and path to elite mental performance.</image:title>
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      <image:title>Home</image:title>
      <image:caption>Available for purchase in hard copy or Ebook HERE</image:caption>
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